Our History

We are a family owned business, who have been operating in Essex since 1993. Our journey started in South Woodham Ferrers and over the years we've traded in shops across Essex, covering Rayleigh, Billericay, Maldon and Southend. Over the years consumer habbits have changed and with the highly competitive world of internet trading specialist shops in small town centres have become uneconomic and so we now have just one large shop in Southend, Essex.

Our Values

We are dedicated to customer service, and we always do the very best we can to ensure that our customers are kept as happy as we are. We take pride in the fact that our company provides a friendly atmosphere for customers of all ages, with welcoming staff providing any assistance they can. In January 2015 we were awarded the best Independant Toy Shop of the year at the annual Toy Trade awards which reflects the hard work and dedication of our small team.

Our Products

We love choosing toys that will suit our customers and making sure we have them at reasonable prices. We also look to add value with additional services such as our personalised Sweet cones perfect for special occassions such as birthday parties. Another addition is our gift wrap service where for a small fee per item we'll neatly wrap your items so they're ready to gift, plus if you visit us in store we're happy to wrap any items even if they were not purchased with us.

Our Online Team

We have a small but dedicated online team who seek to provide all online customers with a high quality of service. Orders are packaged securly, often re-using boxes from deliveries, and sent speedily with our tracked postage service. We continue to strive to update and improve our online presence to make it easier than ever for customers to find the right items for them.